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SMS Marketing Consent Policy
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Our organization is committed to adhering to all applicable regulations, including The Campaign Registry (TCR) and carrier-specific SMS policies. To ensure compliance and protect customer privacy, we follow strict protocols for obtaining express consent before sending text messages (SMS) to any individual.
1. Obtaining Consent
We obtain explicit, informed consent from individuals before sending any SMS communication. This consent is collected through the following means:
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Opt-in Forms: Customers provide their mobile phone numbers and consent through a clear and conspicuous opt-in form, either online or in person.
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Keyword Text Consent: Customers may opt-in by texting a designated keyword (e.g., "SUBSCRIBE") to a short code. Prior to opt-in, customers are informed of the frequency and nature of messages.
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Checkboxes: When collecting phone numbers for other purposes (e.g., during checkout or account creation), customers are presented with an unchecked, optional checkbox to confirm consent to receive text messages. This checkbox is not pre-selected, and customers are required to actively opt-in.
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Written or Verbal Consent: For in-person or telephonic transactions, we may collect written or verbal consent. Customers are fully informed of the nature of the messages they will receive and must provide explicit confirmation.
2. Nature of the Messages
When obtaining consent, we clearly disclose the following details:
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Message Frequency: How often messages will be sent (e.g., weekly, monthly).
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Message Content: What types of messages the customer can expect, such as promotional offers, alerts, or updates.
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Carrier Fees: A notice stating that standard messaging and data rates may apply.
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Opt-out Instructions: Clear instructions for how customers can opt-out at any time by replying "STOP" to any text message.
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Help Instructions: A message outlining how to obtain assistance by replying "HELP."
3. Documentation and Record Keeping
We maintain detailed records of all customer opt-ins, including:
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The method of consent (e.g., web form, SMS keyword, written consent).
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The date and time consent was provided.
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The content of the consent disclosure, ensuring transparency about the nature and frequency of messages.
4. Double Opt-in Process (Optional but Recommended)
To ensure that only valid and informed consent is obtained, we utilize a double opt-in process for some campaigns. After the initial opt-in, customers will receive a confirmation message and must reply "YES" or "CONFIRM" to finalize their subscription.
5. Ongoing Compliance
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All messages sent will adhere to the purpose for which consent was provided.
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Customers can opt-out of receiving messages at any time by replying "STOP." Once opted-out, customers will immediately cease to receive any further messages.
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We regularly review and update our opt-in processes to ensure continued compliance with all carrier, regulatory, and industry standards.
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This policy ensures that all SMS communications are fully compliant with TCR, carriers, and applicable laws such as the Telephone Consumer Protection Act (TCPA).